Study On Cultivation Model And Countermeasure Of Tourism E-commerce Talents

The tourism e-commerce is the main direction of the future development of tourism industry that has not been given enough attention to by Chinese scholars up to now. Therefore, this paper is devoted to the study of tourism e-commerce talents training from a totally new point of view in order to construct the cultivation system of tourism e-commerce talents.The main frame of this study is organized as the following:The first section is the introduction that discuss the background of this and reviews the relative studies in overseas and domestic academic. Thus, we can find that tourism e-commerce talents-training has not fully probed into in oversea academic; while, in China these is few literatures on tourism e-commerce talents-training. Undoubtedly, studying tourism e-commerce talents-training can make an innovating contribution to tourism theory studies. In the end of this part, the content and structure of this study are defined.In the second section, the paper analyses the generating and development of e-commerce. Then, the paper discuss the generating and development of tourism e-commerce relied on the cultivation of professional personnel. The important issue is how to bring up the high-quality talents of tourism e-commerce.In the third section, the paper puts forward the important of tourism e-commerce talents-training. Then, the paper analyses the current problems in tourism e-commerce talents-training .We can draw a conclusion: tourism e-commerce talents-training located in initial starting, and focused on higher technical. The situation is not propitious for the development of tourism e-commerce.In the fourth section, the paper firstly discusses the connotation of talents-training model, and analyses the present talents-training model of tourism e-commerce. Then, the paper optimizes the present talents-training by means of clearing cultivation objective, drawing up scientific education program, establishing evaluation mechanism on the talent-training, etc.In the fifth section, the paper expounds the cultivation plan of tourism e-commerce talents, and included building course system, originating practice system, strengthening teachers training, etc. The last section is the conclusion of the dissertation. It reviews the main ideas in the paper, gives some suggestions on related studies in future and again points out the value of studying cultivation model and suggestion on tourism e-commerce talents.