Study Of Four-Latitude Strategic Management Pattern

The strategic management that is the topmost of manages theory, has the great significance in the business management. An enterprise's strategic management level is directly deciding its survival and development. All of the strategic management theory is extremely abstract; it was understood and accepts difficultly by the head of enterprise. The strategic management pattern is to the abstract strategic management theory concrete application, easily gives the explicit instruction for enterprise's practice. Therefore, we will have to study in the strategic management theory solid application enterprise which the strategic management pattern will abstract, display strategic management huge function.The paper take the Marxism's methodology as the instruction, uses research technique which the qualitative analysis and the simulation analysis, the macroscopic analysis and the microscopic analysis unifies, in analyzes the domestic and foreign strategic management theory and in the strategic management pattern foundation the innovation proposed"Four Latitude Strategic Management Pattern", and applies these achievements in enterprise's strategic management practice, inspects the pattern the scientific nature and the existence insufficiency.The paper's main innovation of researching including:First, the author defined strategy like this:"strategy is theories about how to survive, develop and competition."And, the author's opinion of the strategic management pattern is that is a dynamic system of working experience for an organization in the specific situation, facing the problem of survival, development and competition, how to draft, carry out and evaluate the strategy.Second, the author put forward four-latitude strategic management pattern, and, analyzed with emphasis the constitution and operation of this pattern. The four-latitude strategic management pattern including strategic management level latitude, strategic management expand latitude, strategic management process latitude and strategic management dynamic latitude.Additionally, author also originally proposed"The Enterprise Competitive Ability Square Model"and"The Enterprise Strategy Lifetime Cycle Theory".