| In the recent several dozens years, the animation industry presents the vigorous development in the whole world the tendency. The animation culture also even more strikes root in the hearts of the people. The animation product becomes the object which the people loved. In some developed countries national economies, the animation industry held the pivotal status. Therefore regardless of is the frequency which appears from animation this word or its world over a thousand hundred million Dollar huge turnover, may not exaggerate said we already entered a new time - animation time.This article first from the economy, the culture, the government policy aspect elaborated the Chinese animation clothing industry forms the historical background, showed the Chinese animation clothing industry and the animation industry inseparable relations. Next, system atically elaborated the Chinese animation industry developing process, and the union overseas animation industry condition and the Chinese animation clothing industry present situation has carried on the contrast analysis, promulgates malpractice which the Chinese animation clothing industry has. Once more, from Chinese animation clothing profession aspect and so on cognition idea, brand strategy proposed the development countermeasure. Finally,has made the analysis from the Chinese animation clothing industrial structure development and the profession criterion standardized aspect to the future Chinese animation clothing industry tendency. |