| As the base of national energy resource, the operating situation of coal industry is to be paid more attention. Opening and reforming bring uncommon historical opportunity for national economy developing. Economy high-speed increasing and energy resource requiring great extent rising make coal industry gaining developing never have before. But our coal industry developing is not plain sailing owing to various reasons. From recent years view especially 1998 the marketing condition of coal industry appeared worse. Many enterprises were in hot water. Since 2000 the whole industry appeared a favorable turn especially in the half year. Coal price is rebounding. But the embarrassment phase of coal industry didn't change ultimately. Mostly enterprises' management is still quite austerity. Coal industry is still one of the most difficult industries. Xiaokang coal mine faces the similar problems on management with other coal mine.This paper adopts case form. The first section introduces Xiaokang coal mine's developing course, managing condition and developing goal and layout. The second section uses corporation strategy management theory and through Xiaokang coal mine internal conditions, external conditions and SWOT analysis to open out the developing strategy according with the Xiaokang coal mine developing way and matching the whole coal industry's developing. But at the same time it has a good many restricting factors when Xiaokang coal mine is carrying out strategy. Aim at these restricting factors, Xiaokang coal mine should started with these factors to guaranteeing Xiaokang coal mine carrying out strategy effectively. These factors include improving action control ability to build managing advantage, improving competition ability to build service advantage, improving lasting innovation ability to build technique advantage, improving team studying ability to build group advantage and improving culture influencing ability to build brand advantage. |
