The Research On The Development Strategy Of Changsha Lvye Bio-technology Co., Ltd.

Along with the fast development of the feed industry in China,the competition in the same industry is intensified unprecedentedly, the integration speed is accelerated, the feed enterprises is polarized,the phenomenon of product homogeneity is serious, food safety is concerned badly,The security,the green and the environmental protection become the subjects, and the feed enterprises are faced a higher request nowadays. Therefore, the developmental strategy of the feed industry appears especially important. How to formulate the appropriate developmental strategy to solve the problems in the company growth is precisely what this article needs to study.Through studying the advanced experiences of domestic and foreign feed industry and uniting Andrews’s SWOT Analytic Model,Michael Porter’s Five Forces Model and Value Chain Analysis in the strategy management, the study analyzed the macroscopic environment and the competition structure in the feed industry development and the internal and external environment of Changsha lvye Co., Ltd.(" lvye Co., Ltd." for Abbreviation as follows), summarized the opportunity,the threat,the superiority and the inferiority which the company growth faced.) IN the first place,the study confirmed the overall development target of the company which was to become one of international famous brand enterprises of functionality feed and functionality poultry product in the health-care cultivation.The study also ascertained the overall operation objective of the company, namely,the sales revenue and the profit of functionality feed in2015would grow4times than in2010,and the average per-person benefit would be obviously enhanced for doubling.IN the next place,The study fixed on the overall developmental strategy of this company,namely,Carrying forward own superiority and fully using the growth strategy of the exterior opportunity are in order to speed up enterprise’s expansion.The concrete strategy referred to take the functionality feed as the leading product in a short time, expand the enterprise size to the whole national market, simultaneously speed up the conformity to advance the technical level of the enterprise,promote the brand popularity and reputation as the long-term goal, promote the brand value to realize the crowded growth, and implement the variation strategy to enhance the core competitive advantage.In the last,the safeguard mechanisms of strategic implementation were proposed in several aspects,such as optimizing organizational structure,raising and developing human resource,providing the financial resource guaranteeing,increasing the information development and to application,and cultivating enterprise culture etc.There are realistic significances for this research in enhancing the abilities on resisting market risks,making core competitive advantages,developing domestic and foreign markets and realizing company formalization development for lvye Co., Ltd.