The Evaluation System Of Impact Of Tourism On Residents' Culture And Its Empirical Study

The impact of tourism on residents'culture is one aspect of the social-impact of tourism. The residents act multiple role in establishing image of the destination, they are not only the audience, but also the carrier, and further more the main body in deeper levels. Their behaviors directly affect tourists'quality of experience and feelings on the image, which are important factors to tourism sustainable development.The paper has introduced the development on this study at first, analyzed the structure of social culture, the motivation and mechanism on the influence, so that we can propose the factors and the frame of the cultural structure.This paper chose residents, teachers, governors and so on, and used SPSS to make data processing to establish the evaluation system through descriptive statistics, correlation analysis and factor analysis, which includes spiritual culture(eg.the conception of family, ethic, value); behaviour culture (eg.language,wearing,building) and environment(eg.crime, noise, entertainment). On the above, this article took the scenery spot of Wu-Lingyuan as an instance, analyzed the varieties of residents'culture comprehensively. The findings indicated that: the most influenced hierarchy is"behavior culture", according to the size arrangementis: first is language, next building, and light influencing in food; it also positively affects the local infrastructure; also it has some influences to"spiritual culture", especially"market consciousness".According to the conclusions, we put forward several comprehensive proposals: taking sustainable development as principle, considering the impact of cultural heritage and traditional custom; establishing strategy of resources development together with humanity resources; maintaining the environment and strengthen the protection of ecology; paying attention to connotation of culture and characteristic things.