The Research Of Leading Role Of The Cognate Strategies In Brand Image Design

This topic attempts to take one kind of original manuscript be suitable for thetext and the format design visual language transmission strategy——cognatestrategies as a new cuts into the spot, union the Himin solar energy enterprise image design example, discuss the leading role of cognate strategies in brand image design. The topic will analyze traditional brand design strategy focusing on publicity corporate image, product marketing profits only concerned about the existing problems and so on; thought the traditional brand image design strategy field of vision is narrow, often causes to promote the link to come apart. The whole angle of "audience,purpose and context" in the cognate strategies, must be able to help to instruct the designer well flexibly to solve in the traditional brand image design flaw question, it should be more scientific and comprehensive.The selected topic will conduct the concrete research to the Himin solar energy brand, in contrast analysis cognate strategies concrete project: arrangement, emphasis, clearity, conciseness, tone and ethos, in Himin solar energy enterprise image design condition, particularly is the symbolizes, the logo language, the sign color utilization, the enterprise mental connotation and the brand technology content and so on, characteristic and question thorough research and analysis exists which to the brand image in Himin solar; and hope with the aid of this kind of brand-new strategy, meanwhile, guide the Himin solar energy to has its own "Chinese characteristics", infiltrates the international market, then make the "the first solar energy in the world "long-term goals come true.Meanwhile, Through the Himin solar energy enterprise image design analysis, Summarizing generally applied to the brand image design more comprehensive and accurate way of thinking guiding principles, thus realizes in this domain theory innovation.