A Study Of The Corporate Culture Construction In EY Group

Corporate culture is gradually coming into being by enterprises in the process of producing and managing, which is a valuable concept agreed and observed by all the stuffs. Corporate culture is the soul of each enterprise and an endless drive to promote rapid development. It has an extremely significant effect that the cohesive and centripetal force produced by excellent corporate culture is beneficial to the managing efficiency and accelerates a sustaining growth of enterprises. With the development of economic globalization and increasingly complex and intense market competitions, it is a focus concerned by Chinese enterprisers that how to introduce advanced managing experience from foreign country and to combine well with the actual situation in our Chinese enterprises. Especially to these private enterprises which have undergone a rapid development but survived a short time, it is a meaningful question of discussion that it is a best way to make a legacy on the basis of constructing a new pattern of corporate culture in accordance with their development strategies.This paper makes use of literature study, in-depth interviews and questionnaire surveys as main tools, and have deeply analyzed the situation of corporate culture construction in EY Groups, a private enterprise. The ways of constructing corporate culture have been generalized on the basis of studying the literature, moreover, the route that inquiring actuality, abstracting concepts, spreading culture and enrooting culture has been formed during the construction of corporate culture. Through a fully study of the corporate culture construction for EY Group, and combining with its inter and exterior environment, the advantages and disadvantages have been diagnosed and evaluated. The current cultural values of EY Group are accepted by most staffs. Furthermore, stuffs support overall objectives of their enterprise, and they have a strong sense of attribution so that they are willing to strive. But typical characteristics of private enterprises exist in current stage. These characteristics are centralization of power, self-management and formalization of system management. Although EY Group actively proposes creative, learning and customers-first ideals, the effects are unapparent. Regarded as an automobile dealer, its corporate culture is a kind of self-oriented target culture, which is contradictory to its custom-first culture as a marketing and service-oriented enterprise. According to the study of the investigation to the situation of the corporate culture in EY Group, the paper has provided some suggestions and has designed ways to figure their own corporate culture in the perspectives from abstracting concepts, spreading culture and enrooting culture, which are coping with the thoughts needed in the next stage of corporate culture construction.