The Development And Innovation Of Railway-tourism Product Opened Secondarily By Qinghai-Tibet Railway

Railway tourism originated from the middle of 19th century in Europe and it spr- ang up during last 50 years. Until the beginning of the 20th century, railway tourism boom has covered all over the world. From July 1st,2006, Qingzang railway has been under construction, then there are many rare and valued opportunities in front of Qin- ghai-Tibet Plateau and the western tourism in China. It is a milestone to the regions a- long side the new railway and creates a whole new ear for Railway Tourism in china. The western is one of the regions who possess plenty of tourism resources in our country and the world, so if it is going to develop tourism, there are many self-advantage. The unique tourism resources which are of plateau characteristic in Qingzang plateau are the enormous potential of the western tourism development. The opening of Qingzang railway is going to strengthen the relationship among the regions along side the way, also provide a opportunity and vector for explorations of resources and tourism development in the western in China. It is of great practical significance on the terms of expanding the Qingzang railway development space, implementing sustainable development of the new railway and the tourism industry of the Qinghai-Tibet plateau and the western regions, that how to make full use of the Qingzang railway, to reasonablely plan and develop the railway tourism products. and how to integrate effectively the tourism resources along the way, to construct the economic industry chain related to railway tourism relying on the Qinghai-Tibet plateau's self-advantages of the tourism resources, finally to build and create a world-class railway tourism products. It is also showing that China's railway travel has ushered in a new era. With the help of the internet and some documents, the paper is going to elaboratefrom following aspects. First briefly reviews the development of domestic and intern- ational railway tourism, redefines the concept of railway tourism and analyzes of the characteristics of the products about railway tourism, moreover riches the types and contents of the products on the basis of the traditional railway tourism projects. Secondly researches and forecasts the status about Qingzang railway and the tourism along the way through combining the related theories and empirical methods. On the basis of the tourism analysis by the SWOT method about the development of Qingzang railway tourism, the writer constructs the three system developing models of railway tourism products in near future, focusing on the green-ecological function of product. In addition, proposes two marketing programs against the features of the railway tourism products, one innovation put forward is exact-marketing. Finally beginning with a systematic introduction of the railway tourism significance and the development trend, proposes appropriate countermeasures to promote the railway tourism development.