The Research On The Logistics Development Strategy Of TongLi Business Group Co, Ltd.

China's sustained, healthy and rapid development makes logistics demand rising, and the importance of logistics is gradually demonstrated. and China's logistics industry is undergoing a rapid popularization and development. However, the overall level of China's logistics industry is still relatively low due to its late start. With the process of global economy rapid developing and China's entering into WTO, international business contacts will be more frequent. Moreover, domestic commerce market will continue to expand. Therefore, domestic and foreign business logistics market will show great potential, business logistics demand will continue to expand. As one member of state-owned business logistics enterprise—TongLi Business Group Co, Ltd. is facing more opportunities as well as huge challenge in the intense competition.This article makes TongLi Group as research object and aims to study how to seek for the logistics strategic mode suitable for the development of TongLi Group, and to provide valuable references, then helps for the futures development of the enterprise. Meanwhile it is also hoped that this text can provide a reference for the development of other commerce trade firms in China.Through using the modern strategic management theories, the paper told some systematic ways of development logistics strategy about TongLi Group. At first, the paper carried on the summary to the correlation theory and studied that TonLi Group has the basic condition on developing the logistics industry. This text, in terms of strategy, not only analyzed the external environment condition of enterprise, but also the present development of logistics industry and logistics demand. Analyzed about the inside condition of TongLi Group summarized TonLi Group's strengths and weakness in organizational management, manpower resources management, logistics business, information resources, financial administration etc. We can safely draw the conclusion that the external and internal key factors affect the logistics development of TongLi Group. On this basis, analyzed the opportunities and threats, strengths and weakness with EFE Matrix and IFE Matrix, and defined the optional logistics development strategic methods based upon the TOWS Analysis.According to the task and long-term aim of TongLi Group, the paper preceded the analysis and selected the enterprise's logistics strategy. To support and ensure that the logistics development strategy of the company will be implemented successfully and promptly, the paper conducted research in ways of strategic implementation from many aspects, such as modern management, manpower resource, business, marketing, researching and develop etc.Finally, the main significance of the paper is that discusses, attempting from the enterprise strategy management angle, our country business enterprises how to develop and implement their logistic strategy.