On Development Of Jinan Economic Hotel

To meet the needs of the development of domestic tourism, the development of international standards of economic hotel has become a new trend; the development of this new form of residential product development has created new opportunities for the whole accommodation industry. Economic hotel is a new force in the hotel industry in China, and there is still large gap compared with foreign economic hotel, but its characteristics of "convenient, comfortable, and clean" and the price of low-end customers are welcomed and recognized by the market. Showing strong vitality and tremendous growth opportunities, economic hotel has received concern from the hotel industry and academic industry. Studying and exploring economic issues relating to the hotel, and promoting the development of economic hotel, is a major issue, which is to meet the reality of china's hotel industry at this stage, to conform to the developing trend of hotel and economy in the future, and to meet the hotel accommodation facilities requirements of people of improved living standard, and at the same time conform with the self-growth, self-development and self-improvement requirements of China's economic hotel.Based on the reality of china's industry, this thesis mainly explores growth situation and development strategies of economic hotels in Jinan. At first, beginning with the analysis of the conceptual framework, characteristics and development of economic hotel, the thesis introduces the reasons of appearance, growth and development of china's economic hotel when tourism and hotel accommodation industry face development and change, points many problem of the industry in the growth stage and the reality that some hotel are facing restructuring and upgrading. Combing with the study situation and conclusions at home and abroad, the thesis puts forward that economic hotel is a special form of accommodation which provides limited services, takes rooms as a core product and is different from star-level hotel and social hotel. From the core competitiveness theory and hotel strategic management theory, the thesis brings forward the core capacity of economic hotel is characteristic with professional management, clear market positioning, unique products and brands and corporate culture shaping. Economic hotel needs a scientific overall strategic selection after a SWOT analysis, and then provides right direction for management, services, market positioning and development mode of economic hotel.As Jinan is a typical second-tier city in terms of development of domestic economic hotel, the survey of industry market and consumer behavior of economic hotels in Jinan is of positive significance to the economic hotel's overall development strategy of this kind of city and the improvement of the core capacity of the hotel. According to the survey findings, economic hotel industry in Jinan has a good space for development, but has the features of at growing stage, low-level brand and facing fierce competition, and the customers of the industry are characteristic with steady growth, seeking low-cost and high-quality accommodation and dissatisfaction with the existing accommodation industry, so we can draw the conclusion that economic hotel has the potential of becoming mainstream accommodation product, but it need to make greater breakthrough on its function, business mode and brand shaping. Besides, with the use of SWOT analysis of Jinan economic hotel, the thesis points out that the development of Jinan economic hotel is in a good industry environment and social environment. There are problems of inadequate management industry, the price of confusion, weak corporate forces , the lack of personnel, a lower degree of brand issues as well as advantages of customers, investment, cost, and the price; Jinan economic hotel is facing threats of intense market competition and market irregularities and malpractices as well as the opportunities of rapid economic and tourism development, improvement of the tourism environment and supporting policies, and the entering of private enterprises. Therefore, Jinan economic hotel must grasp the opportunity and learn from advanced management experience and mode to achieve its constant growth and expansion. Aimed at the existing problems and the disadvantages, the thesis deeply explores the management and administration strategies relating Jinan economic hotel which is at the product growing stage. From a macro level the thesis gives suggestions to departments in charge of the industry, including the provision of policy support, the building of the economic hotel information platform, the establishment of harmonized trade management system, the strengthening of the role of associations and service organizations, and the development of social infrastructure and ancillary services. From a micro level, the thesis discusses the developing strategies of Jinan economic hotel industry, including location selecting and designing strategy, products and services strategy, marketing strategy, brand and chain operating strategy, human resources management strategies and the application of e-commerce technology strategies. The thesis is divided into six parts:Part One: The Introduction includes the background of the topic, the significance, research ideas and methods, and research review of economic hotel.Part Two: This part discusses the theoretical foundation of the economic hotel research, including the concept defined, and the main characteristics and the research at home and abroad, as well as the theoretical basis.Part Three: Research and analysis——market research and consumer behavior analysis of Jinan economic hotel industry.Part Four: SWOT analysis——SWOT analysis of Jinan economic hotel industry.Part Five: Development strategy and suggestions of Jinan economic hotel.Part Six: Conclusion. This part is a conclusion of the whole thesis.