Development Countermeasure Research Of Economy Hotel In Jinan

In developed countries such as European countries and the United States, economy hotel is a successful and ripe pattern of hotels. Statistics show that proportion about the economy chain hotel to luxurious star level hotel is 7:3. But Chinese economy hotel is still at the starting period. In recent years, the domestic mass tourism market of China developed quickly and Chinese urban residents have used to leisure tour and vacation tour. The mass tourists' consumption has been more rational, they prefer inexpensive, clean, safe and comfortable hotels. At present, the development of economy hotel is a new opportunity of hotel. International famous hotel throw its very mature economy hotel brand into China. Domestic investors also begin to found economy chain hotels. The hotel industry competition will be changed.At present, many famous brands of economy hotel has entered Jinan and been vigorously establishing more hotels. But Jinan economy hotel development is still in its infancy stage, without forming any authoritative management pattern in product development, brand building, personnel training, service standardization and other aspects. And there are also some questions, such as the unclear concept, blind investment, and chaotic competition. On one hand, economy hotel in Jinan has a broad development prospect; on the other hand, it has many problems to be solved, such as the scale, management and other problems. Now, we still need theoretical analysis and practical guidance.In the paper first analyzes the connotations, characteristics and type of the economy hotel, then attempt to give the economy hotel a preliminary concept. Then the paper makes a comprehensive analysis of the present situation and social environment in Jinan. Through the questionnaire survey, the paper analyzes the supply and demand situation of Jinan economy hotel and then evaluates the conditions of Jinan economy hotel development. At the same time, through the SWOT analysis, the paper gives a synthesis appraisal to Jinan's condition to develop the economy hotel. The demand market is huge, but the effective supply is insufficient, simultaneously the opportunity is bigger than the threat. The economy hotel has a good development opportunity in Jinan. At last, the paper gives some developmental strategies from the aspects of the investment, market position and product development, marketing, human resources management, brand and group construction. Then the paper makes a outlook on the development of Jinan economy hotel.Learning from the successful economy hotel brands both at home and abroad, establishing some competitive brands of Jinan, constructing the economy hotel group, improving the economy hotel's products, services, satisfying the customers, optimizing Jinan hotel market structure, these are all the starting point and final destination of the paper.