Agricultural Products Processing Enterprises In Jilin Province Marketing Strategy Research

The agricultural product processing industry in the 21st century is the sunrise industry. Construction of agricultural products processing enterprises to the agricultural industry as the core system, actively expand the functions of agriculture and agricultural products, and efficiency, brands and research and development, is to enhance the international competitiveness of agriculture an important strategic choice. The agricultural product processing industry has become with the vehicle, the Jilin Petrochemical par one of the three pillar industries.Jilin's processing of agricultural products, has entered the institutional innovation, the upgrading of the structure, volume expansion and upgrading of the quality of an important turning point. Jilin is a major agricultural province, the agricultural population accounts for 47 per cent of the total population. Agricultural development to the whole relationship between the rise and fall of Jilin economic revitalization. Jilin If agriculture is a major pillar of the economy, then the agricultural enterprises in Jilin is the cornerstone of this pillar. This paper seeks to explore Jilin agricultural enterprise product marketing strategy for the development of enterprises in Jilin agricultural offer advice and suggestions. In this paper, agricultural products processing enterprises in Jilin Province analysis of the status quo. With the following characteristics: relatively rapid expansion of scale, leading industry has basically taken shape, leading enterprises have grown rapidly and began to show the development of concentration, equipment and technology has improved, ability to innovate continuously enhance radiation led become more and more obvious, the economy and society to achieve a win-win situation. Further analysis of the development of the province in agricultural products in the face of opportunities and challenges. For example: "11th Five-Year Plan" period of the processing of agricultural products has entered the period of rapid development, the diversification process has begun to show. At present, China's per capita GDP has reached 2,000 US dollars, the Engel's coefficient for urban 35.8% in rural areas and 43.0% for the Engel coefficient. This preditec t the next five years or even a longer period to come, with the economic development and income level increases, China's food consumption structure of urban and rural residents, and has entered a stage of rapid change. This Jilin development of the agricultural products processing industry was favorable macroeconomic environment.Rapid expansion of consumer demand for agricultural products and industrial development of the market. Along with economic development, urban and rural residents on the processing of agricultural products, consumer products growing demand and upgrading of China's agricultural products coupled with the improvement of quality and safety standards and the development of foreign trade, agricultural processed products are bound to a greater market demand. As abundant raw materials and agricultural products processing industry have some basis for the development of the Jilin Province, will get broad space for development and prospects. Of course, there are also negative factors, on its corresponding.And the developed countries of agricultural products processing enterprises in the status quo and marketing strategy analysis, to choose the good and discard the dross and draw useful experiences to strengthen our province agricultural enterprise marketing capacity.For example: the processing of agricultural products to the security, green, the direction of development of leisure Next province of agricultural enterprises are facing the form of the market, its marketing provide the basis for the formulation of a strategy. For example: Our province agricultural market and the challenges facing the adverse effects. Another province of agricultural enterprises with the marketing factors. For example, Jilin Province increase the competitiveness of agricultural products, with the exception of agricultural products depends on the quality, price, non-price competition factors in the marketing of agricultural products in gaining a more and more important position.Finally, on agricultural enterprises of the province in marketing related strategies to make full use of the "product strategy", "pricing strategy," "channel strategy," "marketing strategies" tactical "PS portfolio enhance marketing of, and in accordance with the characteristics of Jilin, I Provincial agricultural enterprises in the marketing strategy should also focus on the development of new products such as strategy, green marketing strategy, and policy strategy and a series of marketing strategies. addition of agricultural products processing enterprises in the province in marketing strategy implementation of the measures to ensure that its marketing strategy lay a solid foundation for the implementation.Based on the agricultural products processing enterprises in Jilin Province, the marketing strategy study, put forward the corresponding series of measures for the revitalization of the agricultural economy in Jilin, Jilin promote better agricultural enterprise marketing towards a more scientific, and healthy development of forward.