Research On The Management Of Real Estate Brokerage Industry In China

Since 2014,the State Council in batches canceled more than 300 professional qualifications of the administrative licensing and accreditation,real estate broker occupation qualification is no longer an access class occupation qualification,and adjust for the level of evaluation class occupation qualification.Based on the content of the new policy and the author's work experience,this paper combs the status and problems of the real estate brokerage industry and the professional qualification system,analyzes the cause of the problem and the industry development environment and trend,summarizes the training of industry professionals,reform the vocational qualification system As well as the scientific and rational evaluation of the importance of real estate brokers and the need for real estate brokerage agencies through field observation,and real estate broker practitioners in-depth interviews,the network search for real estate brokerage job information to understand the job requirements,the initial determination of real estate brokerage professional qualification assessment And then use quantitative research methods,inviting experts to score,the selection of indicators for evaluation,the use of analytic hierarchy process to determine the weight of each index to build evaluation index system.This paper introduces the classic theory of human resource management,the corresponding evaluation index and staff assessment methods,the establishment of evaluation model diagram,and then the evaluation model used in Tianjin LD second-hand housing replacement chain Limited vocational qualification simulation evaluation,empirical research We get the feedback of the simulation evaluation personnel,and then revise the model,and finally put forward the professional qualification evaluation model map for the three kinds of professional qualification of the real estate broker in China.Finally,this paper summarizes the evaluation of professional qualification of real estate brokers in the new normal background,and gives reasonable suggestions from the aspects of industry legislation,industry self-discipline,customer evaluation and credit system construction.