The Research On Innovation Product Experience Design Based Fuzzy Need

The duty of product is to satisfy people's needs. With the development of economy and society and technology, people's demands of emotion and experience are stronger and stronger. Accordingly, after satisfying the functional needs, products should satisfy the requirement of user's deeper psychology such as emotional and experience needs. The thesis discuss the relation between fuzzy need in people's lifestyle and innovation product experience design in the field of design, and grope the deeper need's meaning for design direction in future.Firstly, this paper introduced the background, the purpose and the meanings of innovation product experience design based on the fuzzy need. Then researching the fuzzy need from consumer psychology and behavior and analyzing the reasons. Based on the need theory, this paper constructed the mining system of fuzzy need, and rised the value opportunity about emotion, aesthetics, brand, society, capability and function to the standard for product. After then connected consumer needs and product attribute with value innovation, and constructed the Fuzzy Need Mining Theory Solution. The model established the translation process between value attribute and product attribute.On the basis of Fuzzy Need Mining Theory, the paper combined a sit of research methodology about product experience design innovation. Using the method of anthropologic to research the human being's needs and behavior, contained the leading consumer technology, group culture, product culture and VALS2 etc. Besides summarize the analysis of product attribute and the method of value balance, to construct the frame and process of innovation product experience design research which is based on fuzzy needs.After all, the thesis based on the needs of Chinese university students'lifestyle and their using experience on mobile phone, and collecting the sample on the spot to research the university students'needs, proved that the research on fuzzy need have a great meaning and value on innovation product.