Lijiang River Folk Tourism Resources Development And Cultural Change

In this paper, the main problem is the context of tourism development, the development of the tourism industry and the impact of changes in folk culture. The article tourism life cycle theory, social exchange theory, based on the theories of cultural change through field investigation and access to the relevant literature, the development of tourism and the Lijiang River as a full text will be relying on, first of all, on the main valley folk culture tourism resources, including cultural dress, food culture, residential, holiday celebrations, religion and culture, folk songs and culture in the tourism resources of these folk are classified evaluation that the level of the Lijiang River Watershed fine folk culture tourism resources more monomer, in the valley folk have great potential for tourism development for excavation of the characteristics of a monopoly folk tourist attractions.Lijiang River in the comprehensive analysis of the status quo folk tourism, this town of Yangshuo has been selected Mushan village and Yu village case study. From the tourism and the life cycle theory, these two villages at different stages of tourism development, and folk culture has rich connotations. I will change both the folk culture into folk culture change material and spiritual folk culture changes, specific analysis of the local villagers livelihoods from the traditional agricultural production to farming and tourism services with the changes in living practices from traditional to modern changes, life from single to multi-mode transformation, transport language from traditional to modern forward, the guide to change the minds of the villagers led to reassess traditional values, cultural awareness and tourism development of the game, and transferring the belief dilute festivals and tourism activities , and institutional arrangements for the integration of tourism to the area, such as a change in the two villages and caused by the Tourism Development and Cultural Change, in the process, form and content of the similarities and differences are discussed.Finally, the article these two folk villages Tourism Development and Cultural Change interactive relationship between research-based, applied to the entire folk Lijiang River Basin on the development of tourism resources, derived from the principle of development, the development of strategy and development model. Principles of sustainable development: the development of protection principles, the principle of coordination of interests, the principle of restrictive; development strategy are: outstanding characteristics, enhance participation, to the real highlights the culture, strengthen the protection, development patterns: natural folk village development model, the main Park development model Folk Museum development model development model festivals, folk tourism product development mode.