Exploration On Brand Visual Design

In today's world, brand economy has formed. Brand visual design, as an important method and part of enterprise brand strategy, has developed rapidly in theory and practice, along with the boom in market economy. Brand visual design is full of artistic creation. Changeable market and intensified competition requires enterprises to break the conventional development pattern, and have various images. The variety in enterprise strategy demands brand visual design should be imaginative. No original design means no fresh new brand image, and no distinguished enterprise strategy.Based on the topic of b(?)and visual design, the aim of this essay is to understand the scientific meaning of brand visual design more completely and systematically, to understand the irreplaceable role of brand in the promotion of social and economic development, to know about the relation and difference between brand visual design and the traditional visual design, and particularly on the basis of art design and concerning the theory of marketing, economy and praxiology with market practice, to make an exploration and research on how to construct distinguishing brand identification system and develop more outstanding brands.