Research China Time-honored Brand Vision Design

Visual design, visual communication, visual arts, visual intelligence, visualspatial another modern vocabulary exists in every corner of the world, the visionimpact people everywhere. With the continuous development of society economicprosperity, rapid and effective dissemination of information, promote the developmentof culture. The first oral culture over to the present visual culture, and graduallyformed a visual symbol as the center of the means of communication. The visual erahas quietly come. The visual era, brand vision design has become a necessary andimportant means to promote the brand Language visual form of Chinese time honoredbrand old already can’t adapt to the development of the times, has the profoundinfluence significance brand vision design so the Chinese brand to brand value. Basedon this purpose, this paper strengthen research on consumer aesthetic, consumerpsychology a visual perception theory, in order to get more about the influence ofChinese time brand visual design factors, put forward China Time-honored visiondesign more new development direction.Due to the weak old Chinese brand awareness, brand features are not prominent,the lack of personality, in the domestic, for the study of visual design of brand ofChinese old also has just started, have not formed a mature and complete the design ofthe visual system. This phenomenon has led to its brand image has not formed therecognition in a wide range of modern consumers, there is a profound impression,but is an international brand products, won the quality reputation at the same time, theimage design of atmospheric concise fashion without losing the cultural implicationof deep consumer pursued. The Chinese brand products sales scene on the desolate.This old Chinese business strategy and the development of local culture backgroundare closely related. In twentieth Century80times, about visual words appeared in theChinese mainland, especially introduced the use of CIS, let a lot instant fire, the mostfamous is the "Sun God" of the enterprise. With the development of the times, manyenterprises brand concept is still no qualitative change, the enterprise to the brandvision design most remain in the visual image design, the introduction of VI system,the signs of excess attention. While the old Chinese brand to the "wine is not afraid ofdeep alley "emperor "emperor daughter she need not worry" as business philosophyembodied in the performance of visual design is the old signs, traditional vibrant color.China Time-honored Brand must rely on the visual design, the brand.The brand is not the life cycle of the products, but have a certain life cycle, thedevelopment of history tells us, the brand only closely follow the pace of the times,can help the enterprise to get rid of the shackles of the product life cycle Visual age tobrand the era, change is bound to cause the visual design of brand symbol. Therefore,in order to maintain the status of the brand, we need regularly for brand visualsymbols are upgrading, adapt to the social and economic development, meet the needs of consumers. This is the best way to solve the old Chinese brand visual elements,single, rigid stereotypes.In the old Chinese brand visual upgrade process will produce a varietyproblems, but as long as the old Chinese brand to the traditional and domestic andinternational elements in the visual design in the proper use, will be to win thedomestic consumer groups favor.