City MICE General Developing Model Research

MICE tourism, one of the hottest tourism patterns, having great economic and social potentials and favorite development prospects, has become a hotspot of tourism development and tourism academic research. Guided with the ideology of scientific development, this paper discussed and summarized the basic theories of MICE tourism, and presented the patterns of industry relationship, structure operation, city development, product exploitation, marketing and management in theory. Taking Qingdao city for example, this paper carried out the theory of MICE tourism development pattern and put forward the countermeasure of MICE tourism development according to the present situation of MICE tourism in Qingdao. This paper was divided into four parts:Chppter 1: This part summarized the present situation of domestic and international relevant MICE tourism, put forward the research intention and meaning of this paper, at last discussed the thought, method and creative view.Chapter 2: This part researched the theoretical foundation of MICE tourism, discussed the concept and characteristic of MICE tourism, analyzed market type subsection, and established theory foundation for development pattern research.Chapter 3: This part presented the "six-in-one" patterns of industry relationship, structure operation, city development, product exploitation, marketing and management in theory.Chapter 4: Taking Qingdao city for example, this part carried out the theory of MICE tourism development pattern and put forward the countermeasure of MICE tourism development according to the present situation of MICE tourism in Qingdao.