Approach To Product Development Of MICE Tourism

MICE(meetings, incentives, conventions and exhibitions) tourism, one of the hottest tourism patterns, is gradually becoming a hotspot of tourism development and academic research because of its gigantic economic returns and social benefits.Based on the research result of domestic and international MICE tourism, This thesis applies the theories of TPC, Product Life Cycle, System Theory and Sustainable Development Theory to explore the basic theory and effective methods of product development of MICE tourism, which include affecting factors of development, developing principles, developing patterns and so on. Afterwards, the thesis makes a real diagnosis research, taking Wuhan City as an example. This thesis first analyzes the advantageous and disadvantageous conditions of product development of MICE tourism in Wuhan and then ascertains the product position, explores the train thought and patterns of product development and constructs the system of products around the product development of MICE tourism in Wuhan. The thesis mainly includes 5 parts:In the first chapter, the thesis sums up relevant current research of domestic and international MICE tourism, and brings up the research purpose, content, train of thought, study methods and new view.In the second chapter, the thesis makes a summary of MICE tourism, discussing the concept of MICE tourism, and analyzing basic features, functions and developing conditions of MICE tourism.The third chapter analyzes relevant basic theories (TPC, Product Life Cycle, System Theory and Sustainable Development Theory) which guide to develop products of MICE tourism.In the fourth chapter, the thesis explores the theory of product development of MICE tourism, including developing conditions, participators of development, developing patterns, product positioning, developing principles and product designing.In the fifth chapter, thesis makes a real diagnosis research, taking Wuhan City as an example. Begin with the developing situation of MICE industry in Wuhan, the thesis put forward basic theory and methods which help to develop products of MICE tourism in Wuhan.