The Research On Development Of Flower Industry In XinJiang YiLi Kazak Autonomous Prefecture

Flower is a kind of special product that attracts people widely. With its economic, social and ecological benefits, flower industry is a morning industry of the new century. The world has entered a relatively stable stage since World War II, and flower industry has also developed rapidly in the world with the recovery and development of economy. It has been one of the most vigorous industries in the world. With the world's flower production continues to expand, competition is becoming increasingly intense. Many countries in use of their own advantages to take appropriate Countermeasures and efforts to preserve or develop the international market share. In consider of land resources, labor costs and other factors, the international flower production center shifted from the traditional flower countries to the Third World Countries, which are also suit for flower industry. The new trend in flower industry is both an opportunity and a challenge. Many countries are adjusting their business guidelines and strategies to meet the new need. A fierce competition in flower market has begun.Along with the promulgation and implementation of the Great Western Development's 11^th Five-Year Plan, the characteristics industry in XINJIANG will definitely enhance the ability of self-development and create a new economic development. With its resource advantages, location advantages and market advantages, XINJIANG YILI Kazak Autonomous Prefecture is suit for flower industry. It will not only improve the people's cultural level, but optimize the structure to become the new growth point. With its rapid development, flower industry has made great contribution. But there are also some issues, for example, the overall level is not high, the market mechanism is not sound, a single consumption patterns, etc. It is urgent to study the problems systematically.On the basis of study home and abroad, this paper summarized the problems in the development of flower industry in YILI. With a SWOT analysis, it pointed out that YILI should make full use of its advantages, overcome the disadvantages actively, grasp the opportunity firmly and deal with the challenges positively. Then through a thorough analysis between developed countries (regions) and YILI, the Countermeasures have been put forward. In order to increase market share, it. is important to develop fragrant flowers, raise the technological content and improve quality control.