A Research For The Innovation Scheme Of Nanning Tobacco's Enterprise Culture And Its Taking Root Measure

This article selects the construction of Nanning Tobacco's enterprise culture as the study subject. By mixing with the newly achievement of studies on enterprise culture, and surveying by investigation and interview, and diagnosing and evaluating the present situation of Nanning Tobacco's enter prise culture with the enterprise culture measuring technique, analyzing tools, the Nanning Tobacco's enterprise culture cognition framework is finally established. This text focuses on the key concerning problems, suggests a proposal for Nanning Tobacco's enterprise culture innovative scheme. This paper also suggests the basic principles for its construction process and the taking root measure. That will be of a certain significance for guiding the enterprise culture construction in Nanning Tobacco.According to the results of the study, it is concluded that the enterprise culture construction must focus the strategic target, service the general interest of the enterprise, and that the construction should be people-oriented, and needs the enterprise- wided cooperation, and should be established in the basic level units, and striving for practical results. It also comes to a conclusion that the enterprise culture construction is a fundamental, strategic concern. In what level it is resolved, or how to plan and take root the enterprise culture construction is fundamentally related to the sustainable development and the prosperity of an enterprise.