The Strategic Path Of Transforming The Technical Superiority Into The Product Superiority

DTS can provide accurate time for on-line commercial transaction, the email, the encryption information, the intellectual property rights and some others which need the exact time as evidence; it can also speed up the development of online commerce and other applications. DTS also provides the safeguard on the copyright protection for Cultural and Creative Industries. How to apply this leading technology of DTS to the field of digital copyright protection? How to develop the products that meet the market' s demand? This article takes the application of DTS in the digital copyright protection as an example in order to explain how the weak trend enterprises can transform the technical superiority into the product superiority to survive and develop. The structure of the text is as follows:Chapter 1: the paper summary and the fundamental theories related to the thesis. This thesis has carried on the summary to the domestic and foreign strategic management's development and the implication, has carried on the induction summary to enterprise strategy's characteristic, elaborated that the project research background, the method, the significance as well as the project research's primary coverage, proposed the significance of the XX corporate' s developing the strategy plan research and the paper skeleton. The analysis of the research methods PEST and SWOT as well as the core technique - HASH algorithm is also elaborated in the text.Chapter 2: The features of the DTS product and the analysis of its development direction. Through the comparison of each application and the product life cycle theory, the DTS development should first be concentrated in the digital copyright protection primarily.Chapter 3: The research into the present situation of digital copyright protection development, using PEST to analyze the XX Corporation's strategic environment, the market demand, the profession structure, pointing out the opportunities and the challenges of the XXcorporation' s development.Chapter 4: the analysis of Enterprise internal environment. Using SWOT and the comprehensive analysis of enterprise external environment and internal condition to go deep into the strategic ability foundation of good trust, and to provide the mentality and the basis for the formulation of strategy choiceChapter 5: Carrying on the enterprise strategy formulation through the strategic formulation's levels and the stepsChapter 6: Enterprise strategy implementation Security System.