A Study On Urban Tourism Competitiveness

With the rapid development of tourism, the competition of tourism has gained much attention at home and abroad. But the research on urban tourism competitiveness has just taken its first step. In order to enrich the study in this field, this paper quoted the methods of economy, to define the basic concepts such as urban tourism and urban tourism competitiveness. And make deep research on affecting factors of urban tourism competitiveness. Based on the conceptual model of tourism destination competitiveness, the paper sets up the urban tourism competitiveness model. Following to certain principles and using the factor analysis method this paper establishes an index system of urban tourism competitiveness to evaluate the tourism competitiveness of Shanghai and Guangzhou. Then, the paper puts forward some strategic countermeasures to improve the urban tourism competitiveness.The paper consists of five parts.The first part: Introduction, which aims at explaining the reasons for selecting the subject; the significance of the study; the theoretical basis of the study and providing a brief survey of the related study at home and abroad. The author concludes development of research on urban tourism competitiveness and carries out interpretation from two aspects, the theories of competition and tourism destinations. In this part, the basic concepts of urban tourism are defined.The second part the author analyzes some affecting factors of urban tourism competitiveness from the macrocosm and microcosm aspects, such as economic conditions, social and culture conditions, science and technology, human resources, tourism resources, tourism enterprise, and tourism demand.The third part is to analyze urban tourism competitiveness systematically. Based on affecting factors of urban tourism competitiveness and the conceptual model of tourism destination competitiveness, the author sets up a model of urban tourism competitiveness, and creates an index system of it. The factor analysis method is selected as a key method to build the index system of urban tourism competitiveness.The fourth part is a case study. In this part, the author selects Shanghai and Guangzhou, which are typical cities in China to evaluate and compare their tourism competitiveness on the basis of the index system of urban tourism competitiveness.In the fifth part the author puts forward some strategic countermeasures to improve the urban tourism competitiveness.