Strategic Research On The Product Positioning Of Oxygen-rich Water Made By JiLin XinXiang Beverage Company

Faced with a maturity of the domestic beverage market, Chinese beverage enterprises are facing the biggest challenge is how to find a suitable market position, by the right market positioning to find the appropriate market segment to compete. Therefore, this positioning in the market on the basis of relevant theories, mainly in a SWOT analysis, give the JiLin XinXiang beverage company an in-depth analysis and found that JiLin XinXiang beverage company the market positioning of the deficiencies. Through the company's market position in mind based on the focus of research, trying to put the JiLin Xinxiang beverage company market position of reasonable choices, with a multidisciplinary thought for the company's market positioning performance of the reference of the proposed reasonable, hope as the study of the JiLin XinXiang beverage company market position as an example, the emerging business enterprises.