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Shengbon Group Technological Innovation Management Research

Posted on:2008-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:F Q JingFull Text:PDF
GTID:2189360245978292Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Technological innovation is an enormous driving force for the development of economy and ensures the existence and development of a company. In the current fierce competitive market, promoting technological innovation is the inevitable choice for a company to set up and advance its advantages. With the rapid development and fully competition, industry profit of Chinese plastic pipe has been obtained by the companies who own the high-tech,high value-added products. The companies without those advantages are only into the whirlpool of low-price competition. Combining the strategy,R&D,HR,corporate culture management knowledge to the technological innovation system construction, the author of this article makes the practical scheme for enterprise based on the comprehensive analysis of enterprise's technological innovation state.Shengbon plastic pipe system group is a professional manufacture producing plastic pipe and complimentary fittings. It has independent brands"Shengbon". It makes technological R&D and production to the segment market of deep-sea cage equipment, environmental protection, old pipeline repair, dredging except for drainage, gas and other mainstream products. Recent years, because of the external factors such as raw material price raise, increased competition and the internal defects of the group's technological innovation system, the group's market share and profits fell continuously and get down to loss-making since 2006. According to the present conditions and character of plastic pipe industry technological development, this article deeply analyzes the technological competitive state of Shengbon Group and other industry company taking SWOT method, and indicates the shortage of technological innovation ability is the important factor of restricting the development of shengbon Group and the resolution measure is the build of high efficient technological innovation system. On this basis, the Shengbon Group's technological innovation strategy is established and the thesis indicates the group must be based on the segment market, increases technological research and development flexibility, discards invalid products devouring profits, manufactures the high-tech,high value-added products.The thesis introduces the research background of subject and main research content in Chapter 1, the theory and practice of technological innovation in Chapter 2, the analysis of Shengbon Group's present technological innovation condition in Chapter 3, the main measures of building the Shengbon Group's technological innovation system in Chapter 4.
Keywords/Search Tags:shengbon group, technological innovation, segment market, open R&D research, encouraging model, corporate culture
PDF Full Text Request
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