The Study Of Stratergies Of The Investment Of Human Capital In Jingchuan Hotel

With the development of economy and the continuous improvement of people's standard of living, tourism is becoming an important modern society way of people's life and socio-economic activities. As an integral part of people's tourism activities, hotel is also an important part of the tourism industry. With the development of tourism, it has been developed by leaps and bounds, and the group trend is becoming evident. Because of a late start, there are many gaps in the hotels of our country, such as the business philosophy, management level and the quality of services. Since China's accession into the WTO, the global major hotel groups have entered the Chinese market. China's hotels don't face the development opportunities, but also the severe challenges. If we want to enhance the international competitiveness level, we must strengthen the hotel management professional education and training. Because it is a key in the training of the people of China's hotel development to victory. As an underdeveloped country, we can use these technologies and the international capital of the country's traditional industries to adjust Our industrial structure only by the accumulation of human capital and a large number of high-caliber workers. Then the advanced technology can be adopted and absorbed.This paper makes a conclusion on the reasons of these phenomena and introduces the related human capital theory, then makes data analysis on human capital status of Jingchuan Hotel, using regression analysis method and also enumerates the advantages, disadvantages, opportunities and threats of Jingchuan Hotel's investment in human capital. Based on analysis above, it proposes improvement measures of Jingchuan Hotel's investment in human capital, including internal and external policies. Hope these measures can be used for reference not only by the hotels with the same type but also other theme hotels to increase the rate of return on investments in human capital of China's hotel industry from the overall.