Study On Development Strategy Of Rizhao Port

In the background of the global economy's integration and the rapid development of international trade, Rizhao port, which is an emerging port with 100 million tons, faces with strategic development opportunities, such as the transferring of world economy's center, the rapid growth of China's economy, China's strong maritime industry, the state planning on the coastal port, the vast hinterland, and the favorable distribution pattern of sources. Rizhao port also faces with threat, such as the intensified competition in the port because of the further opening up of China's market, the manpower shortage of port, the state's adverse policy on the transportation of coal.From the analysis of the port's internal conditions, Rizhao port has development advantages, the strong support of local government, excellent geographical location and natural conditions, the advantages of hinterland and transportation, the obvious advantages of brand and so on. There are also some disadvantages of development, such as relying on a city with a small economic output, direct hinterland underdeveloped and the competition of adjacent ports, the structure of goods category needs for further adjustment.In the formulation of strategic objectives, Rizhao port should be at a high starting point, seize the opportunity ,take a path of market-oriented and joint development , follow the development law of ports , develop to be a third-generation port, achieve change from a big port to a powerful port , and set the strategic goal of building a world-class powerful port.In the choice of development strategy, Rizhao port should implement the decentralization strategy, focusing on the development of large bulk, crude oil, container shipping and modern logistics. At the same time, Rizhao Port should make full use of the port advantages, such as port's resources, talent, technology, capital, information and the credibility, innovate business model, and take a diversified and comprehensive development path. Rizhao Port also should implement strategy of different service, develop its own logistics, and provide personalized and high quality services to attract more customers and sources.On the strategic focus in the future development, Rizhao port should vigorously develop staple bulk cargo, oil, container transport and logistics, focus on being a port specialized in coal-loading ,and being a storage and transportation facilities of oil (especially crude oil and reserves), natural gas,iron ore ,grain and other bulk cargoes.In order to play our strategic advantages, the steps of development strategy should reflect the gradual implementation of the strategy, and follow the basic principles of small first, part first, and paving the way for the development. In recent years, Rizhao port will develop to be a port specialized in bulk cargoes of coal, ore, oil, and container, to be a backbone hub port and a larger logistics centre of bulk bulk in northern China. In the long term, Rizhao port will develop to be a modern and international backbone hub port with the world's advanced level, and to be a international logistics hub.There are also some recommendations on the strategic measures of Rizhao port's development, such as planning by scientific method and further building port's development advantage; expanding port's hinterland, openning up markets, and servicing hinterland; building famous brand of port services and enhancing the competitiveness of port; cultivating advanced corporate culture and promoting the harmonious development of port; expanding opening-up, competing coordinately and mutual win-win; the development of an integrated logistics, building modern logistics base of scattered groceries ; focusing on the training and introduction of professionals, and absorbing more complex professionals by a variety of ways.