Study On Developing Strategy Of Hunan Group Of Yuhua Chemical Industry Technology Innovation Ability

Modern world economy and the rapid development of globalization, the innovationof science and technology is very important to promote action, high-tech andinformation of the world economy to organize the close link between countries, theenterprise puts forward in succession innovation strategy, technological innovation,improve the competitiveness of enterprises, establish enterprise innovation strategy,technical innovation strategy is an important component of enterprise innovationstrategy. In the world of academia to the enterprise technological innovation strategy oftheoretical research and application in our country, with the accession to the world tradeorganization, technical innovation to undertake study, the technical innovation is theinterpretation of the enterprise to improve existing products, develop new products,improve production technology or service technical activities, enterprise technologyinnovation is divided into enterprise technology introduction, independent innovationand cooperative innovation. The chemical industry is one of pillar industries of ourcountry industry, chemical industry belongs to resource intensive and technologyintensive industry, chemical products development and production processimprovement for the enterprise can create huge economic benefits, make the companyexpands quickly and grow. Hunan YUHUA chemical industry group is located in ourcountry mid area in Hunan Province, the region economy effect enhanced gradually,how to achieve the sustainable development of enterprises, using the theory oftechnology innovation and strategic management methods to the enterprisetechnological innovation strategy management, is an important research task.This paper aims to Hunan YUHUA chemical industry market environment and theenterprise technology innovation foundation and analysis of the status quo, using thetheory of technology innovation and innovation ability development method, use oftechnology innovation ability evaluation measure model, through the technologyinnovation SWOT analysis, find out the advantages and disadvantages of technicalinnovation of enterprises technology innovation ability, development strategy goal andpositioning, put forward countermeasure to improve the technological innovation abilityof enterprises.The topic of this paper captures the current domestic enterprises technologyinnovation ability and development existing problems, combining with the actual situation of applied research, analysis group technology innovation capacity anddevelop the ability of technological innovation development strategy, for the Hunancompany of group of Hunan YUHUA chemical industry technology innovation abilityputs forward specific suggestions and measures, so that the group technologyinnovation ability development it has practical guiding significance for the domesticchemical industry, technological innovation ability of enterprise development to provideideas and concepts, to promote enterprise competitiveness, consolidate the marketposition, participate in international market competition, promote and drive the rapiddevelopment of the national economy.