| With a background of the state's speeding up the pace of construction of urban and rural area, and with Sichuan province's promoting the strategic goal of "building of major tourist province"the rural tourism in Chengdu has made noticeable progress. On the basis of the results, on the basis of the results made in rural tourism, the tourilization of country's traditional industries has become an important path for the cooperative development of urban and rural construction, which can boost the combination of modern urban tourism with the village's traditional industries including agriculture, forestry, animal husbandry, fisheries and so on. It has become an important subject absorbing great attention.In this thesis, planning theory has been combined into knowledge and theories about regional economic, rural tourism, marketing, fisheries. Ontology design was made for the rural fishery tourism Wetland Park project located in "Tianfu village " in Cheng Hua district. Research aims at the incorporation of theory into practice, problems about seasonal shortcoming, tedious consumption, lack of pleasure and low economic efficiency.In this thesis, resources and exploitation of the site condition have been explored. Besides, the existing rural tourism in Chengdu have been concluded, analyzed and compared. On the basis of all these results, "fishery tourism zone" has been made. The rural tourism has been diversified by the recreational transition of fishing industry, by digging the tourism pleasure of fishing industry and by offering a new way for the deep corporation of traditional fishing industry and modern tourism. In this way, the relative uniqueness of tourism has been compensated. Thus, its core competitiveness is constituted .From the point of view of the government, this thesis aims at how to solve the overall operating mechanism and how to plan integratedly and arrange comprehensively. Meanwhile, the associated risk was analyzed and researched deeply. |
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