The Research Of Development Strategy Of ZB Datatech Co.,Ltd.

ZB Data Science and Technology Co.,Ltd.in this paper belongs to the traditional IT company of system integration and software development.The original development strategy,the existing organizational structure,business model and talent structure can no longer meet the needs of the company’s sustainable development,resulting in a significant decline in business performance in 2018,the company’s survival is facing challenges,and new development strategies need to be formulated.Based on the actual operation of ZB Data Science and Technology Co.,Ltd.,this paper studies the development strategy of ZB Data Science and Technology Co.,Ltd.by using the basic theory and analysis tools of enterprise development strategy management,carries out analysis on the market environment and subdividing industries of ZB Data Science and Technology Co.,Ltd.,adjusts and formulates the development battle in line with the company.Slightly.By using PEST,Porter’s Five Forces Model and SWOT analysis methods,the external competitive environment and internal conditions faced by ZB company are analyzed,the core competitiveness of ZB company is defined,and the development strategy suitable for ZB company is formulated.From the organizational structure,culture,finance,system and other aspects of the design,for the implementation of the new development strategy to develop safeguards.Through the research on the development strategy of ZB Company,this paper points out the direction for the next development of ZB Company,and also provides reference for the strategic management of similar enterprises.