A Study On DaHuTong Small Commodity Wholesale Market Business Model

TianJin city HongQiao district DaHuTong small commodities whole maket is the one of the most important economic centre in the north of china. As a carriage between the north and the south, DaHuTong small commodities wholesale market plays an immoportant role.However, these days it developed slowlier than other small commodities whole markets in china and other supermarkets in west countries, what's worse, DaHuTong lost it's strong position.How could we do? How to help DaHuTong wholesale market manages as well as before? So it becomes a large problem.This paper use EFE matrix,IFE matrix,SWOT matrix tools to analyse the problem. This paper has six chapters. Chapter 1,the writer carries out the aim of the paper,the mothod and . Chapter 2 is summary of the literature.It included the historical development of wholesale markets, the meaning, the role and status, and other relevant content and an important inspiration for this article. Chapter 3: By PEST analysis model, the thesis analysis Market external environment in detail. Chapter 4: the paper introduced the inside environment in several facts, such as business scale, marketing, and so on. Chapter 5 of the thesis, it introduced EFE matrix, IFE matrix, SWOT matrix, and other mathematical model of external and internal strategic elements of the wholesale marketing on the development of strategic planning. Chapter VI: For the strategic planning, the writer made specific policy recommendations to help the DaHuTong small commoditied wholesale marketing to find scientific operation model.