Study On Information Optimization Of S Freight Forwarder

The logistics industry has rapidly developed with the society, but the logistics cost has been high, inefficiencies lead to significantly higher logistics cost. China’s international freight forwarder concerns more on network expansion but often neglect the information construction, the enterprise information is behind the business development, network management, has not formed the standardized processes, network company concerns own business, the management efficiency is low, it is difficult to play the advantages of the network, which restricts the further development of the enterprise.Logistics informatization has three levels,first is the internal demand, for example, to optimize the process and integration of resources for the purpose of collecting information exchange to use, its goal is to standardization, high efficiency and low cost; second is the external connection oriented information systems such as data docking to the customer, the formation of efficient and convenient supply chain information platform, improve the service ability and the core competitiveness of logistics enterprises; third is to improve the management decision optimization oriented, analyzing and sorting of data, the data information into the decision-making basis.Logistics enterprise information construction directly affect the enterprise operational efficiency and is directly related to the core competitiveness of enterprises, optimize the information can help enterprises maintain the advanced operation, and bring profit for the enterprises, and the development of social logistics and service.Logistics enterprise informationization has two directions, first is the optimization operation software, turn it into management information system, to achieve different functions of management; second is the website and electronic commerce, which is the platform to do business on Internet. This paper takes the S freight forwarder as an example, to study the information optimization process through the analysis. Starting from the introduction of information theory, combined with the characteristics of logistics industry informationization, present situation investigation of S freight forwarder, from the business process analysis to carry on the research of the information optimization scheme. Through research and process analysis, put forward the optimization scheme of the management information system of the company and website and e-commerce. The management information system is put forward according to the function optimization module, module includes marketing information system, operation information system and finance information system. Website and e-commerce function optimization. And track the effect of the optimization, putting forward the future information target. The experience of S freight forwarder on information optimization can provide reference for other freight forwarders.