Research On The International Competitiveness Of Tourism Service Trade In China

Trade of service is becoming more and more important in the area of international trade, international trade of service powerfully promoted the development of economy. Tourism industry is one of the biggest industries that expanding rapidly.It is a key industry of our country and plays an important role in exporting and promoting the trade of service. But China is still a straggler in this area compare with the area of trade of goods now. With the acceleration of the process of free trade of service,the robbing of travel guests is aggravating.In a word, international competitiveness is more complicated and drastic than ever and it is necessary to do some research work in this paper.Base on Chinese statistics data, use the trade theory, modern statistics theory and method, use the qualitative and quantitative analysis measure,the paper researches systematically the international competitiveness of tourism trade in Chinese economy development. This paper analyses the competitiveness of our international tourism service trade, according to the appraisal system containing the export market share index, NTB index and the RCA index ,including potential power and the realistic ability, which grapes the relations between tourism resources and other factors. The result indicated that, the first appraisal system demonstrated that our tourism service trade competitiveness is in the moderate status.That is to say, our country still has certain difference from the traditional European and American developed country. In the empirical research aspect, using the Eviews statistics analyses software ,enlightened by the principle of stepwise regression, the paper established an empirical model so as to confirm and measure the effects of determinants on the international competitiveness of tourism trade.The quantitative research carried out reveals that the capital, FDI are the key points. Finally, this paper proposes the related policy and the strategy suggestion according to the question which existed in the development of our country tourism trade.