A Study On Developing Strategy Of Xiamen Port

Port is the basic facility for national economy,external trade,shipping and port city, port trade is the service trade of production which sustain economy,trade and shipping development. With China increasing the speed of developing the external trade, Port Enterprises as a capital-intensive industry will play a more and more important role in the national economy.From the foundation of Xiamen Port, the handling capacity of cargo and container increase rapidly, the handling capacity of cargo and container in the beginning of the 1990s develop from five millions two hundred and ninty thousands tons, forty-five thousands TEU to forty-seven millions seven hundred and ten thousands, three millions three hundred and fifty thousands TEU in 2005,growth rate of per-year are nineteen point four percent and twenty-five point two percent, entering the first twenty-four places in the container ports of the world. Xiamen Port now become the national synthetic main axis port of cargo transport and main line port of container transport from local port. Xiamen Port also be defined to main coastal port of our country.Under the background of world economy globalization,region economy unified and that of our country becoming"world factory", port competition inside and outside the country become more and more fierce, the development of Xiamen Port faces the chance and challenge never met. In order to make Xiamen Port big and strong,build biggest port on the west side of strait,fully develop the action of big transport channel on the sea in the modern,sythetic,traffic transport net-world on the west side of strait, study the developing strategy of Xiamen Port have very important significance.This thesis studies the developing strategy of Xiamen Port using different methods of comparative analysis, investigation research, relating theory with practice. In it, use PEST model and SWOT model to analyse the external and internal environment of Xiamen Port, point out the developing strategic object and developingstrategic orientation of Xiamen Port and raise the implemental countermeasure of developing strategic, those are:to develop the international transfer business of container;to push"region and port developing together"construction;to found synthetic logistics center of Xiamen Port;to promote the level of information management and service on port;to build several"landlord"ports.