The Strategy For Development Of Tourist Souvenirs In Fuzhou Based On Experience Economy And Culture Molding

With the times of experience economy, the tourists have got more and more traveling experience, tourism consumption concept has become increasingly mature. In addition to entertainment, tourists also put forward higher requirements for the experience of tourist souvenirs, shopping environment, and so on. Tourist souvenirs are an important part of regional tourism resources. It has become an important indicator of a regional tourism evaluation, In foreign countries, the income for tourist souvenirs can reach or even be more than the half of the total tourism revenue. But in China, it is only one third, because of various reasons. There is a big gap comparing with that in foreign countries. It obviously can not adapt with the rapid development of tourism. How to improve the attractiveness of tourist souvenirs, increase the cultural connotation of tourist souvenirs, meet the need of the tourists, make the tourists pleasant when shopping, that has become a hot topic in tourism development research.This thesis analyzes the present situation for the development of tourist souvenirs, cultural resources and the tourists’purchasing behavior, using the development of the tourist souvenirs in Fuzhou as main study object. It mingles the travel, culture and experience to put forward proposals on six aspects of stressing local characteristics, enhancing the cultural connotation, establishing a brand, increasing the shopping experience, accelerating product innovation and strengthening the marketing and management. It tries to do more contribution for promoting the development of tourist souvenirs and expanding the market in Fuzhou.