A Study On The Development Strategy Of Henan TianHong Coking Group

Along with industrialization, coking industry has been developing fast. Henan Tianhong Coking Group company limited is a big state-owned second class metallurgy industrial enterprise which mainly focusing on metallurgical coke and integrating coal washing, coking, reclaiming and refining of chemical products, and supply the city pipe gas. Therefore the group is a good representative of coking industry and worth to research. in the coking industry field. The company is now at a crucial period for the survival and development, so strategic research on the group has far-reaching pretical and theoretical significaence.Guided by modern strategic management thoughts and theoretic achievements such as the Porter's Five Forces Model and SWOT Matrix methods,this paper systematically analyzes the external and internal environment of the industry to crystralize the opportunities and the threats encountered by the company and also the advantages and disadvantages of itself.Following the conclusion, the paper describes the management situation in the respects of crude materials, products, technique, market and the effect on the environment according to the administertion policy and macrocosm layout of coking industry of China. Based on the sustainable scientific development view, this paper proposes an overall development strategy and the object for the next 10 years or even longer.Grounded on the definite general strategic object of Tianhong Coking Group, this paper discusses the specific strategic measures in realizing the strategic object and expected that the strategic plan and the application Measures has strong pertinence and operability in detail, which would provide further supplement to the strategic management and study of Tianhong Coking Group.