On Mechanisms To Develop The Corporate Social Responsibilities Of Our Country

Since the reform and opening-up policy was carried out in China, Chinese enterprises have adapted to the market economy and their scale, efficiency and management have improved to be close to advanced level in western countries. At the same time, corporate social responsibility, as a global campaign, has been put on the agenda and spread to China again. In twenty-first century, balance between growth of enterprises and harmonious development of society has attracted much attention. However, environmental pollution, dishonesty and safety accident are still serious. Therefore, it is the high time Chinese enterprises made efforts in strengthening corporate social responsibility.In western countries, study on corporate social responsibility theory has a long history and many outstanding theories, such as Carroll model and on Corporate Citizens, have formed. We have moral standards from the old days , but sense of corporate social responsibility doesn't have a deep influence on us ,let alone has been carried out. And it is till on for many social Phenomena lacking in social responsibility.In order to enhance corporate social responsibility in china, the thesis builds the system from two aspects: On one hand, government and society form the external force; On the other hand, enterprises are positive to form the internal force to strengthen the sense of corporate social responsibility and provide guarantees. In terms of details, in the paper, incentive mechanism, authentication mechanism, legal incentives and monitoring mechanism are at core to form a basic framework of "one body-two wings-a push". The main incentive mechanism lead the direction of building corporate social responsibility; Authentication mechanism and legal incentives, as the basis, build the development norm; monitoring mechanism, as a driving force, push forward the building of corporate social responsibility. Four complementary mechanisms play a common role to promote rapid and stable development of building corporate social responsibility. The thesis has six chapters. Chapter 1 generally introduces the background, purpose, meaning, current research at home and abroad as well as the research content and methods; Chapter 2, as the basis of corporate social Responsibility theory, combs the theory, confirms interpretation, explains related theories and describes the content of corporate social responsibility in china. Chapter 3 is the explanation of current situation and problems. According to current situation, it figures out the problems and reasons. Chapter 4, as the key of whole paper, provides the mechanism for constructing social responsibility. On the basis of challenges, opportunities as well as building rules, it carries out a research on system building from incentives, authentication, law, monitoring, etc; Chapter 5 comes up with counter-measures in detail; Chapter 6 is the summary and the outlook.