A Study On Residence Corporation Organization Mode For Mass Customization

In the background of drastic market competitiveness and consumers'diverse demand, corporations have to make production and service to be customization and individuation, and more quick lower cost and better quality at the same time. Mass customization could be such an approach for many manufacture industry and service industry such like Motorola HP Toyota Nike Dell Microsoft and so on succeeded in mass customization[1]. At the same time, housing industry is shifting from products to consumers, mass customization will be an important approach to supply houses.Researchers from inner and abroad all focus on mass customization in housing industry. Research from abroad has a good maneuverability and firmly relates on industry practice. Research from inner discusses the operation condition advantage feasibility and key questions, which points out for mass customization in housing industry. But research now is on the beginning, which aims on exploring and only prove the feasibility, research on operation mode and key technology is rare, this caused by low level in housing industry and residence consume characters and so on. This paper focus on the principal part in mass customization, tries to use mass customization theory and combine housing industry practice to investigate the organization characters of residencial corporation.This paper starts from product characters and engender mechanism for mass customization, then analyses residencial corporation's organization structure mode operation mode and harmonization mode, to provide some references for the real estate operation corporations.①This paper expatiates the operation course and actuality of housing industry, analyses the theory on mass customization, and then brings forward mass customization is the best production way of housing industry.②This paper has a contrast of traditional residence development and residence customization. It also has a contrast of residence customization and mass customization. Then this paper has a deep research of product configuration and product character in the mass customization mode. At last, it expatiates dynamical factor of mass customization residence from market service and demands , production situation, skill aspect and cost strength aspect.③In the organization mode aspect, this paper analyses two mass customization corporation modes. They are housing industry corporations and virtue residence corporations.④In the organization movement mode aspect, this paper analyses the operation flow of the residencial corporation for mass customization, which is divided into different phases such as marketing design product assemble and service after selling. And then expatiates the operation mode and task in different phases.⑤In the organization harmonization mode aspect, this paper puts forward the organization harmonization mode of the virtue residencial corporation such as benefit harmonization operation harmonization and information in turn.