The Research On Development Programming Of Chao Tianmen Market In Chongqing

Chongqing Chao Tianmen market is one of the main market of Chongqing in which local commodities are sold. As a large wholesale product market, it has been in the first group of the national primary wholesale product markets. Moreover, Chao Tianmen market has been standing the first in the biggest wholesale product markets in the southwest and northwest of china. In 21th century,facing opportunity and challenge that come from accessing to WTO,and the competition of company that become more and more intense,it's very important for Chao Tianmen market that how to keep competition strength and development of lasting and health.At first,the paper simply introduces the development of the Chao Tianmen market,and explains the basic theory about strategic management; Under the guide of strategic management ideas,basing the environment studying, the paper analyzes some external factors,such as integration trends of world economy,accessing to WTO and the policy of"Deeply Developing Strategy in West of China",also analyzes the internal resource and strength of the Chao Tianmen market,then finds out the key factors involve internal and external environment ; by analysis of five competitive forces model,we master the competition construction and situation. On basis of conclusion arouse from analyzing or by using IE matrix,we have a clear develop direction. Furthermore, the alternative strategies for the Chao Tianmen market was brought out using SWOT matrix analysis.On the end,combines with all kinds of analysis results, some more suggestions and measures for strategic implement were brought out..