Yueyang Forest Paper Group Forest Paper Integration Business Strategy Research

Forestry-paper integration strategy is papermaking enterprises focus on long-term development, in the production of paper products, we will vigorously develop forestry raw materials base construction for the businesses themselves to provide a stable supply of raw materials, achieving forest, pulp, paper combining the industrial chain, formation of Pulp and Paper, plant saplings, a virtuous circle of economic cycle. Forestry - paper business integration modern pulp and paper industry is the basic characteristics of the contemporary world paper industry is also of the overall development trends. The development from the international paper industry, the world's forest and paper industries developed countries (such as the United States, Canada, Norway, Finland, Sweden, etc.) are implemented for forestry-paper integration, it is their guarantee papermaking raw materials supply and maintain the competitiveness of enterprises as well as the major means of sustainable development. Both forestry-paper integration proceeds, the cost there, but generally speaking a forestry-paper integration are more advantages than disadvantages.This paper uses business strategy theory, defined the company's mission Yueyang forestry-paper aims and objectives of the company in which the political and legal environment, the economic environment, science and technology, environment, social and cultural environment, natural and geographical environment, macroeconomic environment and potential entrants buy side, substitutes, the supply side, industry competitors, and other micro-environment, as well as market supply and demand situation, clarity of the current external environment for enterprises generated major opportunities and threats; It analyzes the company's existing material resources, paper wood base resources, human resources, technical resources, financial resources and the intangible resources, such as internal conditions, the clarity of the current conditions of the company's strengths and weaknesses. Through the SWOT analysis, selection, development of the company's overall implementation of forestry-paper integration business strategy, identified walk forestry-paper integration of core resources optimization strategies, focusing on the sustainable development of wood pulp paper business strategy, the development of ultra-large-scale paper making enterprises expansion strategy to develop core products, competitive strategy, build lasting brand management strategy, and other five sub-strategies, and develop a specific implementation plan and safeguards to ensure that companies operating forestry-paper integration for the smooth implementation of the strategy to achieve the Green Paper, enterprises achieve economic and ecological benefits and social progress and win-win goal.