A Study On Purchasing Strategy Of B Company Based On Supply Chain Management

The economy in China is developing so quickly, more and more multinationals establish their global production bases in China after China entered the WTO. Competition can't be avoided, how to establish a supply chain that fits the products of enterprise and has the competitive advantage, which is the key in the enterprise operation. Purchasing is the bridge that connects the enterprise and supplier, so it has the important station and can't be substituted. Purchasing strategy affects the efficiency and cost of enterprise directly, it's the life of enterprise.B company is a manufacturer of producing earphone, it's a typical representative in the field of electronic consumable at present. So this thesis takes B company as an example, commences from the actual problems of B company, studies the way of improving the purchasing strategy, proposes for solving the actual problems of B company. The problems that need to be solved urgently include the matching problems between information system and business process, demand forecast deviating the actual demand greatly, cooperation problems with suppliers, overstock or raw materials shortage, high purchasing cost, green trade obstacles, developing direction of purchasing strategy and so on. In the chapter 3 of this thesis author provides the improved projects of purchasing strategy from five aspects according to the present status appeared in chapter 2, that are information systems management strategy, customer relationship and demand management strategy, supplier management strategy, inventory control strategy, materials management and environment protection strategy. The purpose is to make the purchasing strategy meet the requirement of quick response supply chain strategy, make the supply chain strategy meet the requirement of product characters, raise the product competitive advantage of B company, turn the condition of purchasing order decreasing rapidly. In addition, the improved projects are to solve the present problems of B company, purchasing strategy needs to be changed with environment changed. For the long-term development of enterprise this thesis points out the future direction of purchasing strategy development in the end, which is to establish green purchasing system in order to establish ecological supply chain.The problems of B company are just the difficulties of other enterprises facing now or future. By this thesis author hopes to provide some useful experiences and lessons for some enterprises that have the similar problems.