Development Actuality And Countermeasure Analysis On Ice And Snow Tourism In Urumqi

Ice and snow tourism is the newly emerging traveling style in recent years. In China, the snowing travel recourses are mainly located in northeast, northern and northwest part. Urumqi situates in northwest region and possesses abundant travel resources, which provided an advantaged condition for Ice and snow tourism.This essay conducted an in-depth research into the exploitation of the Ice and snow tourism in Urumqi by gathering and analyzing related materials through different methods, such as document information way, questionnaire investigation method and the method and mathematical statistics, Problems existed as well as its countermeasures in Urumqi's Ice and snow tourism field have been brought forward based on the analysis of the current situation. The current research aimed at providing to some extent the necessary theoretical basis for the management departments concerned.Part One: Literature review, it introduced the current situation of the exploitation of the Ice and snow tourism as well as its rising up and development both home and abroad. Also, the major problems focused on by this essay have been raised. Meanwhile, the practicality of this article in the economic and social development and some other aspects has been explained.Part two: The comprehensive analysis for the resources of the Ice and snow tourism in Urumqi has been carried through. It analyzed firstly the natural condition for the formation of the Ice and snow tourism resources in Urumqi and then its features and advantages.Part three: It introduced the current situation and format of the exploitation of the Ice and snow tourism in Urumqi.Part four: It analyzed thoroughly about the problems existed in the exploitation of the Ice and snow tourism in Urumqi through putting out questionnaires in the major ski spots and then analyzing the results. Part Five: It mainly analyzed the reasons for the lagged development of the Ice and snow tourism in Urumqi.Part six: It introduced the exploitation principles of the Ice and snow tourism in Urumqi. At the same time, the problem solving methods have been raised based on the above mentioned analysis.