Research On The Development Of Shanxi MICE Tourism

MICE industry is usually regarded as a high-yield and high-profit industry with the profit rate at approximately 20% to 25%. It is counted that the world annual MICE industry's output value is about 288 billion U.S. dollars. MICE industry brings in huge profit and promotes prosperous economy for such famous MICE industry cities as Geneva, Hanover, Munich and Düsseldorf, New York, Paris, London, Singapore and Hong Kong etc. The income more than 200 Commercial Exhibition a year in America made was over 3.8 billion U.S. dollars. In France, exhibition makes an annual turnover amounted to 8.5 billion French francs, Hanover Expo made a turnover of 400 million marks. In Hong Kong, Convention and Exhibition made revenue of 7.4 billion Hong Kong dollars in 1999. The International Exhibition Center in Beijing in 1999 made net profit of one billion Yuan. 400,000 viewers took part in the Sixth Beijing International Auto Show in spring of 2000 with incomes roughly 80 million Yuan brought to organizers. An American mayor compared charms of conventions and exhibitions to: "holding an international conference in our city is like an aircraft scattering dollars over our heads."The direct economic benefits arising from MICE attract every country in the world to develop MICE rapidly. Meanwhile, a lot of research on MICE tourism emerges.The author studies MICE tourism's developing model in Shanxi province on the basis of researching specific conditions in Shanxi province, using the experience and lessons in developing MICE tourism at home and abroad for reference with the hope of giving advices for the development of MICE tourism in Shanxi Province.This thesis is divided into three parts:In the first part, the concept of MICE tourism is redefined according to the formulation and the history of the development of MICE tourism, the relationships between MICE industry and tourism industry, using relevant viewpoints from scholars for reference. MICE tourism would begin and develop well only when the exhibition business side consciously launched in collaboration with the tourism business side, otherwise, MICE tourism would fail. MICE tourism is a special tourism activity with characteristics of large scale tourism group, long-stay, high consumption levels, high correlation and insensitive to seasons. To link MICE industry with tourism industry is the key to MICE tourism.In the second part, the current management and the development situation of Shanxi MICE industry, the relationship between Shanxi MICE industry and tourism industry are clarified on the basis of investigations to present real status,superiorities and problems of Shanxi's MICE tourism development and conclude that Shanxi's MICE tourism is still at an embryonic period.In the third part, on the basis of analyzing Shanxi's MICE tourism development status in the second part that MICE enterprises in Shanxi are small in scale, weak in strength and short of professionals, further, difficult to undertake the role as PCO, while some tourism enterprises in Shanxi are more mature with large scale, good public relations with other enterprises, plus fully familiar with Shanxi's tourism products, naturally become the best candidate for PCO etc., the author proposed the general concept of developing MICE tourism in Shanxi Province, special model and specific measures that the government, travel agencies, hotels and MICE businesses cooperate with each other, among them travel agents become the main body in planning and organizing MICE, hotels provide accommodation and MICE businesses undertake only part of works such as designing structures of the displaying stage, coordinated by the government, with a greater operability.