The Research On Countermeasures In The Development Of MICE Tourism In Langfang

MICE tourism is one of the hottest tourism form on the basis of exhibition industry. MICE tourism plays an important role in urban economic prosperity and city image promotion. The geographical position of Langfang is superior.Langfang is located in Jing jin tang megalopolis, and if we drive from Langfang to Beijing and Tianjin,it just spends us half an hour. Because exhibition organization and management level is low in this field and Langfang is lack of professional talents,so the overall level of Langfang MICE tourism is not high. The top issue of Langfang MICE tourism is how to give full play to the advantages of area and rich resources of both human and nature. Based on the domestic and foreign theory research in MICE, the text takes Langfang as a subject and put forward to develop strategies on the analysis of conditions for the development of Langfang. The paper is divided into five parts:Part one concludes the domestic and foreign development peocess of MICE tourism and Proposes research contents and methods.Part two concludes basic theory of MICE tourism. Firstly,it mainly introduces conception and connection of exhibition industry and tourism and MICE tourism.Secondly,it introduces characteristic and function of MICE tourism.Lastly, it introduces conditions for the development of MICE tourism。Part three mainly introduce the development conditions of MICE tourism in Langfang.Firstly,it analyzes the geographical location and urban economic and infrastructure and exhibition building and policy.Secondly,it assures potential and the opportunities and threats.Part four mainly analyzes development history of Langfang MICE tourism and the current problems. MICE tousrim was originaed in 1980s, and began to take shape in 2000,and matured in 2003.In this period,Langfang MICE tousrim faces many questions, for example competitive pressureis is high and position is not clear and so on.Part five is the most important part.In the part, through the analysis of current situation in Langfang MICE tourism,it puts forward development strategy.Firstly,it analyzes how to develop product and puts forward to brand strategy in MICE tourism; Secondly,Langfang should keep good relationship with surrounding cityies,which are also convention-exhibition tourism cities.Lastly,it includes how to cultivat professional talents and how to improve propaganda.