A Comparative Study On The Authenticity Perceptive Of Landscapesin Fenghuang Ancient City

Authenticity of Landscapes is of great importance to an ancient city. When the culture of the ancient city comes up against commercialization and modernization, what issues would be raised by tourists in terms of the authenticity of the Fenghuang ancient city? What are the residents look forward to? And what are the differences between tourists and residents regarding the authenticity of landscapes in Fenghuang ancient city? Above questions are vital important for Fenghuang ancient city, but there is little discussion on them, so from the residents and tourists perspective to study the authenticity perceptive of landscapes in Fenghuang ancient city is of theoretical and practical significance.The landscapes which the tourists see in travel are formed by symbols, which represents other things, when the tourists perceives these landscapes, it is the process of "decode" the meaning of the scenery symbols. This study takes landscapes which represent the ancient culture of Fenghuang as perceived units, applies the brainstorming method to extract representative landscapes as survey items. This study structures theoretical frame by semeiology theory, games theory, feedback of consumer behavior model, market-oriented theory and market subsection theory, applies parametric tests in SPSS13.0 to complete "two compares" in this study, one comparison is between "pretour apperceive (importance) and tour apperceive (authenticity) " , the other comparison is the authenticity improved sequences between "residents and tourists" . Then segments the residents whose authenticity improved sequences are different from the tourists' , discussion the demography and sociology characteristics of different resident groups, and studies the tourist authenticity apperceive affecting degrees are of the different landscape kinds in Fenghuang ancient city by structural equation model. This study mainly accomplishes as following:1. Approve that the perspectives of residents and tourists should be introduced in the study of the authenticity perceptive of Landscapes in Ancient City;2. Point out the authenticity improved sequences in Fenghuang ancient city;3. Segment the key residents for guiding and discussion the demography and sociology characteristics of this resident group;4. Indicate the tourist authenticity apperceive affecting degrees are of the different landscape kinds in Fenghuang ancient city.