Research On Distribution Based On B2C E-commerce

E-commerce is a new type of transaction for on-line shopping of consumers,on-line transaction between businesses,as well as on-line e-payment in the open internet environment.What the e-commerce businesses supply most are physical products which cannot be directly transmitted via internet like the electronic information products;instead,it must be delivered by distribution.The e-commerce activities are not completely concluded unless the goods or services are successfully delivered to consumers via distribution.Therefore,the level of e-commerce distribution becomes a key indicator of consumers' satisfaction with e-commerce,which poses direct influence on the market competitiveness of e-commerce businesses.At present, however,the development of logistics distribution in China cannot keep up with that of the e-commerce,seriously restricting the rapid development of the e-commerce.This is demonstrated in high cost,slow speed,low efficiency,and poor quality far behind consumers' demands.How to establish a distribution system with high efficiency and low cost to ensure the easy implementation of e-commerce activities is the top priority for e-commerce development in China.Taking into consideration of the practicality principle,this paper makes a systematic study on logistics distribution under the e-commerce environment from the microcosmic point of view by combing with the main problems existed in the process of the current e-commerce distribution in China based upon the instruction of modern logistics theories.In addition,detailed analysis is also made in the paper in terms of the basic theories and fundamental modes of e-commerce distribution,as well as problems involved in the e-commerce environment in our country,particularly the problems concerning high distribution costs,long distribution time and poor quality involved in the distribution process of B2C e-commerce.Besides,this paper makes an in-depth study on the optimization of the distribution in B2C e-commerce and provides solutions from the perspective of "the convergence of three networks".Finally,positive analysis is made on the successful cases related to logistics distribution modes available on B2C e-commerce websites.