The Research On Tourism Development Of Qi Great Wall

In recent years, the human and natural landscapes around the Qi Great Wall have attracted the attention of more and more experts and visitors. The tourism development of Qi Great Wall is finely poised.The Qi Great Wall is the military defense which was built between the Spring and Autumn and Warring States Period. It has a history of more than 2000 years. It was appraised as the important protection unit of cultural relic of china in 2001. The Qi Great Wall starts at Changqing of Jinan and ends at Huangdao of Qingdao. It snaked through 18 wing counties and districts such as Changqing, Feicheng, Taishan, Taian, Zhangqiu, Laiwu, Boshan, Zichuan, Yiyuan, Linqu, Yishui, Juxian, Wulian, Zhucheng, Jiaonan and Huangdao. It is more than 600 kilometers in total. The extant ruins are more than 64 percents of the total length. There are also many integrated wall, military camps and castles.The nature and culture scenery band of Qi Great Wall is constituted by the Qi Great Wall, the centuries-old Qilu culture and the nature characters. The band is with rich cultural relics and different local condition. The nature and culture scenery band of Qi Great Wall has high tourism development potential.The study object of the thesis is the nature and culture scenery band of Qi Great Wall. The analysis and assessment of the tourism resources and the development of countermeasures are the focuses of the thesis.Firstly, the thesis tells the background information of the Qi Great Wall, such as the building dates, the characteristics of the constructions, the preservation and the cause of destruction. After the analysis of the development of the tourism resources, the thesis found that there are several problems of the developments: there is not exploiture plan, the exploration is still in the initial stage, the quality of personnel engaged in tourism need to be improved, tourist infrastructure still in a low level and it should increase the tourist publicity.On the base of analysis of the tourism resources, the thesis uses the method of AHP to build the assessment system of Qi Great Wall. After calculations, it got the weights of evaluation index factor. From the analysis of the weight, the historical and cultural value is the attraction of the Qi Great Wall. The visual value and the combination of tourist resources are also important to the development of Qi Great Wall.Before to propose to the development of Qi Great Wall, it concludes the principles of tourism development of the Qi Great Wall, they are Staged Authenticity, Protection Entirety and develop gradually, develop limited, Legality and Sustainability. At last, it offers some ideas about the tourism exploitation on the base of the problems and the results of the assessment. To develop the Qi Great Wall, we should highlight the characteristic of historical and cultural. We should take in market orientation and to improve the quality of the tourism engaged people. Capital found and inputs are also important to the development.The creation of the thesis is built the assessment system of Qi Great Wall. Propose to the development of the Qi Great Wall from the whole band. It will be benefit to the development of Qi Great Wall. Thesis is with some practical significance.