Administration Analysis & Strategy Selection Of Handan Sunshine Department Store (Group) CO.

HANDAN SUNSHINE DEPARTMENT STORE(GROUP) CO.is the leader of retail business in Handan City.After the reform and opening,the enterprise developed rapidly,and won the superior place in garment,general merchandise,household appliances,supermarket and other fields.It is one of China Top 500 Enterprises in Service Industry,and China Top 100 Chain Enterprises.The economy of Handan developed rapidly,and supplied valuable chance for the enterprise to develop,while the world economic integration and the expanding competition of home and foreign business lords to class 2 and class 3 cities make the enterprise face the unprecedented competition pressure.Started with present status of the enterprise,analyzed the external environment and internal condition of the enterprise,the author compared the strength,weakness, opportunity,threat of the enterprise by using SWOT,established bold development strategy for enterprise(SO strategy).Only by exerting the strength,snatching the opportunity and speeding up development, can HANDAN SUNSHINE DEPARTMENT STORE(GROUP) CO.keep consolidating and improving its leading place at the regional market,facing up the competition challenge,realizing the strategic target of the enterprise.As to the implementation of corporate strategy,the article demonstrated it from four aspects of"expanding size,adjusting operation,enhancing management and practicing team".