Mode Of China Chain Supermarket Logistics Distribution

The chain supermarket have gotten acceptance for the enterprise and consumer in china and have obtained the glorious growing accomplishment. With the development of market economy and intensification of competition among the chain supermarket, there is a stronger request to the diverse, little amount and high frequency of logistics distribution. Therefore, in the whole system of chain supermarket, logistics distribution is one of the core techniques, which offer the platform for the chain supermarket management. The chain supermarket logistics distribution is affected by the distribution efficiency and service level to meet consumer's diversity and high quality demand directly. Now in china, the building of chain supermarket logistics distribution system still placed in the stage of entry-level, and the developing of logistics distribution mode still behind the demand relatively. As the globalization of economy, chain supermarkets have to participating in the international competition. Whereas, those factors that we mentioned above have seriously influenced the efficiency of scale performance, and gradually become the obstacle to the further developing of chain supermarket. So, the research on mode of china chain supermarket logistics distribution not only has important realistic significance, but also an urgent task for us.Beginning with the basic concepts of chain supermarket and logistics distribution, this paper analyses the status of chain supermarket distribution. In order to use the advanced experiences of foreign countries and regions for referencing, the practical operation in USA, Japan and Taiwan is introduced, on the basis of which I analyses the present problems and the developing trend of chain supermarket distribution in china. Afterwards, the method of theory analyses and model case analyses, combined with the method of qualitative analyses and quantitative analyses are adopted, thus this paper is divided into two levels to be researched. First, analyses the organization model of chain supermarket logistics distribution from the macro view, to look for the valid organization model, which is available for the developing of our chain supermarket logistics distribution. Next, analyses the rational operation model of chain supermarket distribution from the micro view, and put forward some additional advises, that will benefit the healthy developing of our chain supermarket.